Style and tone of voice

There are many different ways to say the same thing. Which way is best for you? Which way will give your customers the best possible experiences when they deal with you?

The words you choose, and the way you use them, are as important to your brand as the right logo, colour scheme or design. They send clues to your customers about the kind of organisation you are.

Find your voice

Chatty and zany? A dull tone of voice will be a turn-off. Or if you need to project a professional and expert image, a casual approach and inconsistency won’t impress.

We can help you identify your personality, and choose the tone of voice that suits you.

Then we’ll write some guidelines for you and make sure your tone of voice works consistently through all your written communications.

Even if you already have a great visual identity, a fabulous new web design, a stylish new logo… we can work with you, and your designer, to create a set of language guidelines in tune with your brand.

A tone of voice copywriter goes that bit further

As well as writing your copy, we can help with any of the following:

• identifying your organisation’s tone of voice
• assessing existing copy and making recommendations
• creating a language style guide for you to use
• developing and writing tone of voice guidelines
• implementing a consistent tone of voice throughout your communications

Our extensive media experience means we can develop your copy in any tone of voice. Contact Guy Nicholls on +44 (0) 1722 414 568 for a chat.