Online copywriting

Are you looking for compelling online copy to help build brand loyalty and generate sales? Do you need clear, concise copy to guide, help and inspire your customers? If so, we’ll write the right words for you.

We specialise in:

• complete web site projects (all content – from concept to final copy)
• copy that combines the practical messages you need as part of your customer service, with the emotional messages that are part of your customers’ experience
• online media and the total customer journey (from blog to landing page to shopping cart to feedback and review)
• customer communications, such as: sales and marketing web pages and emails, mobile and social media messages, email newsletters (including, for example, managing feedback as editor), billing and service emails
• web site style manuals/guides (e.g. site maintenance and communications guidelines)
• web site video scripts
• dedicated micro sites for sales or offers campaigns
• automatic emails and on-screen messages
• error messaging, disclaimers and ‘small print’
• e-commerce cataloguing and product descriptions
• instruction manuals, user and troubleshooting guides
• README and installation guides
• frequently asked questions (FAQs) and help pages
• order pages (e-commerce)
• CD, DVD and video scripting
• style and tone of voice development

We’ve an extensive track record in traditional and new media industries, including actual production of the end product (e.g. publishing and printing), and we’re specialists in communicating with customers. You therefore benefit from our valuable experience of the media environments in which your copy is to be used.

Style and tone of voice

Language style and tone of voice (using the right kinds of words to express your organisation’s personality) are about how you come across to your readers and customers. They’re as important as your visual identity and should support your image and brand values.

As well as writing your online copy, we can help with any of the following:

• identifying your organisation’s tone of voice
• assessing existing copy and making recommendations
• creating a language style guide for you to use
• developing and writing tone of voice guidelines
• implementing a consistent tone of voice throughout your communications

Web site proofing

If you or your staff manage your own web site content, we can help you by proofing your site – as a one-off, or regularly – to make sure your content is error-free, clear and consistent.

Like to know more? Contact Guy Nicholls on +44 (0) 1722 414 568 for a chat about how you can profit from our web words.