Offline copywriting

Are you looking for compelling copy to help build brand loyalty and generate sales? Do you need clear, concise copy to guide, help and inspire your customers? If so, we’ll write the right words for you.

We specialise in most styles of copywriting, including:

• communication projects, making sure your your offline and online copy work well together to persuade and delight your customers
• copy that combines the practical messages you need as part of your customer service, with the emotional messages that are part of your customers’ experience
• corporate collateral such as rack brochures, newsletters, books, sales and info kits/rate cards, web content
• direct marketing materials such as flyers, mailers, packaging, promotions
• advertorials such as business-to-business, business-to-consumer, for third party publications, infotorials, web columns
• PR/advertising/marketing such as press releases, PR kits, advertisements, marketing materials
• multimedia projects such as scripting audio-video, DVDs and CDs
• product and services description back-up such as instruction manuals, catalogues, indexes/forms, surveys, terms and conditions, privacy policies, style and tone of voice development

We can also produce a style guide for your own use, helping to make sure your organisation’s copy and tone of voice are consistent, reinforcing your image and brand values.

We’ve an extensive track record in traditional and new media industries, including actual production of the end product (e.g. publishing and printing), and we’re specialists in communicating with customers. You therefore benefit from our valuable experience of the media environments in which your copy is to be used.

Style and tone of voice

Language style and tone of voice (using the right kinds of words to express your organisation’s personality) are about how you come across to your readers and customers. They’re as important as your visual identity and should support your image and brand values.

As well as writing your online copy, we can help with any of the following:

• identifying your organisation’s tone of voice
• assessing existing copy and making recommendations
• creating a language style guide for you to use
• developing and writing tone of voice guidelines
• implementing a consistent tone of voice throughout your communications

Like to know more? Contact Guy Nicholls on +44 (0) 1722 414 568 about how you could profit from our words.